Since its introduction in WWDC in 2013, iBeacon technology has actually been one of the most disruptive technologies developed in recent times. This disruption has been great for marketing and ORM, claims SEO hero, Indexsy. You can use this technology to amazing customer experience and increase revenue generation in your retail store, hotel or museum. iBeacon technology can also be used to generate more revenues in airposrts, theme parks and shopping malls just to mention a few.
Ever since the news about what beacons can do came out, these devices have been selling like hot cakes. Beacon has amazingly evolved due to the ever-changing needs of the market. These devices are now evolving from devices that are powered by coin battery to USB-enabled devices. Currently, these devices have evolved to electromagnetic wave powered beacons.
Today, you can have Wi-Fi enabled beacons, which are commonly referred to as ‘connected beacons’. Simply put, there are so many options available, and that makes it easier for anyone to get confused when it comes to choosing what bacons are best for their business. I bet you are here because you are having the same problem. To help you out, we thought it wise to highlight some of the most important factors that you must consider when deciding which beacons are suitable for your business.
Don’t just take it o trust when a beacon manufacturing company advertises that they have a battery life of up to 2 years. After all, if these beacons are tested to broadcast at the frequency that is compliant with Apple specification, these batteries often last much lesser. When choosing beacons for your business, you should consider battery life. Of course, you don’t want to spend a lot on maintenance. So, the best beacons for your business are those ones that run on a fixed power source.
- Consider peer reviews
Instead of relying on the information from the manufacturers about the feature of their beacons, you should take the opinion people who have or are still using beacons on the field. If you get this first hand information, chances are that you will be able to deploy the right beacons that suit your business. For instance, ask them how long the battery of a specific brand lasts and so on.
Do you need outdoor or indoor beacons for your business? Initially, beacons came with use-cases that were not very strong because they were meant for indoor locations. However, there has been a lot of innovation in this space and outdoor locations are becoming the next obvious area for the deployment of beacons. Because outdoor locations come with some problems such as rain and frost among other extremes of temperatures, outdoor beacons must be very sturdy to withstand all the outdoor conditions. This therefore means that you must know whether you need to go for indoor beacons, or all-weather beacons depending on where you intend to deploy them.